Cookie Policy
Last updated: 2026-03-31
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent, and navigation patterns. All data is aggregated and anonymous where possible.
| Cookie | Provider | Purpose | Duration |
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors | 24 hours |
| _gat | Google Analytics | Limits request rate | 1 minute |
Lawful basis: Consent. These cookies are only placed after you accept analytics cookies in our cookie consent banner.
Opt out: You can also install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
Advertising and Tracking Cookies
These cookies are used by our advertising partners to track visits to our website and measure the effectiveness of our advertising campaigns. They may also be used to show you relevant advertisements on other platforms.
| Cookie / Technology | Provider | Purpose | Duration |
| Facebook Pixel | Meta / Facebook | Tracks website conversions from Facebook ads, measures ad effectiveness, and builds audiences | Up to 180 days |
| LinkedIn Insight Tag | Tracks website conversions from LinkedIn ads and enables retargeting | Up to 180 days | |
| ScoreApp tracking | ScoreApp | Tracks quiz completions and connects results to marketing campaigns | Session / varies |
Lawful basis: Consent. These cookies and pixels are only activated after you accept advertising cookies in our cookie consent banner.
What data is shared: When these cookies are active, Meta and LinkedIn may receive your IP address, browser information, pages visited, and actions taken on our site (such as completing a form or visiting a specific page). This data may be linked to your Facebook or LinkedIn profile if you are logged into those platforms.
Opt-out options:
- Facebook: Manage your ad preferences at facebook.com/adpreferences
- LinkedIn: Manage your ad preferences at linkedin.com/psettings/advertising
- You can also use the Your Online Choices tool at youronlinechoices.eu to opt out of interest-based advertising from multiple providers.
Third-Party Cookies
Some of the tools we use may set their own cookies when you interact with them.
| Service | When It Applies | Cookie Details |
| Stripe | When you make a payment | Stripe sets cookies to process payments securely and prevent fraud. See stripe.com/privacy. |
| Calendly | When you book a meeting | Calendly may set cookies when the scheduling widget loads. See calendly.com/privacy. |
| Zoom | When you join a session | Zoom may set cookies if you join via a web browser. See zoom.us/privacy. |
| ScoreApp | When you take an assessment | ScoreApp sets cookies to manage quiz sessions and deliver results. See scoreapp.com/privacy. |
| ActiveCampaign | When forms or tracking are active | ActiveCampaign may set cookies for form submissions and site tracking. See activecampaign.com/legal/privacy-policy. |
These cookies are governed by the respective provider’s cookie and privacy policies.
How to Manage Cookies
Cookie consent banner: When you first visit our website, you will be asked to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website or by contacting us.
Browser settings: You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking all cookies may affect the functionality of our website.
Instructions for common browsers:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and Site Permissions
Do Not Track: Our website does not currently respond to “Do Not Track” browser signals, as there is no industry standard for this. However, our cookie consent banner gives you direct control over which non-essential cookies are activated.
Updates to This Policy
We may update this cookie policy when we add or remove cookies, change our tools, or when regulations change. Updates will be posted at this URL with a new “Last updated” date.
Contact Us
If you have questions about how we use cookies:
BYBV AB
Org. nr: 559321-9552
Pumpgatan 1, 417 55 Gothenburg, Sweden
c/o United Spaces
Email: contact@becomeyourbestversion.com