Why Strategy Dies in the Middle

Wednesday 4 November 2026 · Uni3 by Geely, Gothenburg · 13:00–16:00 · 48 seats · Free

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A working afternoon · Gothenburg

Why Strategy Dies in the Middle

Decisions, issues and crises that should end one layer below still land on your desk. On 4 November you can see how much of that is wiring, how much is people and which gap is costing you the most time.

This is for the executive who owns a strategy others should implement. You leave with that picture and with the first work on that gap. The seat is free and the room is capped at 48. Nothing is sold from the front.

This isn’t me. Send it to the person who owns the strategy.
When Wednesday 4 November 2026, 12:30–16:00
Where Uni3 by Geely, Gothenburg
Seats 48
Cost Free

When something breaks, you get pulled in.

A decision

Someone below you needs you to take a call they could have taken themselves.

An issue

A customer, a stakeholder or a project that should have been closed one layer down is now in your inbox.

A crisis

It has already climbed past everyone in between. You’re in it, whatever else you had planned for the afternoon.

If that was your week, the afternoon is for you.

It can look like a people problem.

From where you sit, it usually does. In most organisations it is some of both: the people, and the wiring around them. The afternoon is built to see how much of each is yours. Nobody is there to tell you that you read it wrong.

At 16:00 you have the picture.

You know how much of the desk is wiring, how much is people and which of the six reasons is costing you the most time. This quarter, if you work that gap, hours start moving from firefighting to designing the future. What is not promised is a calm desk by Friday.

You also take home one page per gap and a way to run the short score again, or to send it one layer down.

12:30 to 16:00, in the room.

There is no pre-work and no screening call. The score and the list both happen in the room.

12:30Lunch and arrivals.
13:00The desk and the score. You write down what landed on your desk in the last two days and take a short score on your own role. Then we put the two side by side.
14:15The work. Tables work the widest personal gap, then the room works the two gaps that show up most.
16:00Close. You leave with one page per gap. If you still only have ‘it’s a people problem’, stay 20 minutes.

We open on Clarity, Alignment and Accountability because that is what the desk shows first.

Who owns the strategy, whatever the size of the organisation.

This is for you if

  • You own the strategy and other people are supposed to implement it.
  • Decisions, issues and crises still climb to your desk.
  • This quarter you’re losing hours you needed for designing the future.

This is not for you if

  • You would send a deputy to listen and report back.
  • You are the layer that should have stopped the landing.
  • You want a keynote, a book sample or a culture workshop.

Free, 48 seats and one guarantee.

The afternoon costs nothing and there are 48 seats in the room. That is the whole of it.

You leave with the picture, or we stay.

If you brought Monday and Tuesday with you and at 16:00 you still only have ‘it’s a people problem’, stay 20 minutes after we close. Or ask, and you get 25 minutes one-to-one inside 14 days.

Nothing is sold from the front of the room.

Florin Lungu

Florin spent 12 years inside Renault and Volvo, in the layer where strategy either moves or dies, and has spent the ten years since advising the executives above it. He is Maxwell Leadership certified and Cialdini Institute accredited. At the Passion for Projects Congress 2026, 111 of the 300+ project professionals in the room rated his session 3.8 out of 4.

‘Several times throughout the session I smiled as I recognised the situations he described, combined with the simple, but powerful twists.’

Katarina Strömberg

President, PMI Sweden Chapter

A book on this problem comes out in 2027, and it is not why the room exists.

Request a seat

Four fields and one line about your desk. That is the whole form.

Name one executive.

Name one executive who owns a strategy other people are supposed to implement, and who still gets the decisions, issues and crises on their desk. A deputy is the wrong name, and so is the layer that should have stopped the landing. Send me their name, title and organisation and I’ll invite them myself. Tell me if they already know you’re naming them.

Send me a name

Questions

Is this a sales pitch?

No, and I understand why you’re asking. Nothing is sold from the front of the room and there is no offer at the end.

What does it cost?

Nothing to attend. There are 48 seats.

Do I need to prepare?

No, and please don’t. Bring Monday and Tuesday in your head and the score happens in the room.

Can I send someone from my team?

If they own the strategy, yes. If they would report back to you, no. Use the box above and name them instead, if they fit the description there.

English or Swedish?

The session runs in English. Table conversations go wherever your table takes them.

Why is it free?

Because I want the work done in the room and the relationship that comes after it. Nobody in the room is editing a manuscript.

Request a seat

A working afternoon for the executive who owns a strategy others should implement.
Wednesday 4 November 2026 · Uni3 by Geely, Gothenburg · 12:30–16:00.

Florin

Uni3 by Geely, Auditorium · Pumpgatan 1, SE-417 55 Göteborg
Wednesday 4 November 2026 · 12:30 lunch · 13:00–16:00 · 48 seats · Free